User experience is rightly seen as a critical way to stand out on today’s competitive web. But how does one go about shaping something as vague and personal as someone’s enjoyment of a website? What does it mean in practical terms?

This workshop gives an outstanding introduction to the world of web user experience design. By learning both the basic theory and practical applications of usability, information architecture and interaction design, you’ll learn how to make websites your users love and your company will profit from.

The workshop covers the entire design process. We begin with the fundamentals of both user and business research, including how to draw out unspoken requirements from both groups. We move on to discuss ways to turn your research into design concepts, and tools that will help you structure the site and pin down its major elements. Finally, we look at how to make effective wireframes and prototypes, test them with users and improve your designs through iteration.